ldbplay is committed to protecting the personal data of every player who uses our platform. This Privacy Policy explains precisely what information we collect, how we use it, who we share it with, and what rights you hold over your own data as a Malaysian user of our services.
All data transmitted between your device and ldbplay's servers is protected using industry-standard 256-bit SSL encryption. Your personal details, payment information, and account activity are secured against interception at all times.
Player personal data is stored in access-controlled, segregated environments separate from operational systems. Data access is restricted to authorised personnel only and is subject to strict internal access logging and audit trails.
You have the right to access, correct, and request deletion of your personal data held by ldbplay. You may also object to certain processing activities and request data portability. These rights can be exercised by contacting our support team directly.
ldbplay does not sell, rent, or trade your personal data to third-party marketing organisations. Data is shared with service providers only where strictly necessary to operate the platform, and always under binding confidentiality agreements.
ldbplay uses cookies and similar tracking technologies only for essential platform functionality, security monitoring, and analytical purposes. Cookies are never used to serve third-party advertising or to profile users for external marketing campaigns.
Players who have consented to receive promotional communications from ldbplay may withdraw that consent at any time via their account notification settings or by contacting our support team. Withdrawal of consent does not affect prior lawful processing of your data.
This Privacy Policy (hereinafter "this Policy") sets out the practices of ldbplay (hereinafter "ldbplay", "we", "us", or "our") with respect to the collection, processing, storage, disclosure, and protection of personal data belonging to players, registered users, and visitors (hereinafter "you", "the Player", or "the User") of the ldbplay online gaming platform accessible at https://ldbplay.cam and any associated mobile applications or services (collectively, "the Platform").
ldbplay is committed to handling personal data in a transparent, responsible, and lawful manner. We recognise that the privacy of our players — including those based in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, and across Malaysia — is a matter of genuine importance, not merely a regulatory formality. This Policy is designed to give you a complete and honest picture of how your data flows through our organisation.
By registering an account on ldbplay, using the Platform, or otherwise providing your personal information to us, you acknowledge that you have read and understood this Policy and consent to the data processing activities described herein. This Policy should be read in conjunction with our Terms and Conditions, which are available at ldbplay.cam/terms-conditions and are incorporated herein by reference.
For the purposes of this Policy, the following terms carry the meanings set out below:
ldbplay collects personal data across several categories depending on how you interact with the Platform. The categories of data we collect, and the specific data points within each category, are set out in the table below.
| Category | Data Points Collected | Collection Trigger |
|---|---|---|
| Registration Data | Full name, date of birth, email address, mobile number, username, password (hashed) | Account registration |
| KYC / Identity Data | MyKad / passport number, document images, selfie verification, proof of address | First withdrawal request |
| Financial Data | Payment method details (masked), transaction history, deposit and withdrawal amounts in MYR, bank account name | Deposit / withdrawal activity |
| Gaming Activity Data | Game sessions, wager amounts, win/loss records, bonus usage, bet history | Platform use |
| Technical Data | IP address, device type, operating system, browser type, session timestamps, geolocation (country level) | Platform access |
| Communication Data | Live chat transcripts, email correspondence, support ticket content | Support interactions |
| Marketing Preferences | Opt-in / opt-out status for promotional emails and SMS notifications | Registration or settings update |
ldbplay does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, or health information unless specifically required by law or expressly provided by the Player in the context of a responsible gambling self-assessment.
ldbplay collects personal data through the following channels and mechanisms:
Data you provide voluntarily when registering an account, completing KYC verification, making deposits or withdrawals via Maybank, CIMB, Public Bank, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, or other supported payment methods, contacting our support team, participating in promotions, or updating your account profile settings.
Data collected automatically when you access or use the Platform, including via cookies, web beacons, pixel tags, server logs, and session recording tools. This data is primarily technical in nature and is used for platform security, fraud detection, performance optimisation, and responsible gambling monitoring.
In certain limited circumstances, ldbplay may receive personal data about you from third-party sources, including: (a) payment processors and financial institutions confirming transaction legitimacy; (b) identity verification service providers confirming document authenticity during KYC; (c) fraud detection and AML screening services cross-referencing your data against watchlists and sanctions databases; and (d) marketing partners where you have separately consented to data sharing with ldbplay.
ldbplay processes your personal data for the following purposes. Each purpose is linked to a specific legal basis as described in Clause 6.
ldbplay processes personal data under the following legal bases, consistent with internationally recognised data protection principles:
| Legal Basis | Processing Activities Covered |
|---|---|
| Contractual Necessity | Account registration, payment processing, game access, KYC verification, withdrawal processing, customer support. |
| Legal Obligation | AML / CFT compliance, age verification (21+), financial record keeping, regulatory reporting, sanctions screening. |
| Legitimate Interests | Fraud prevention, platform security, responsible gambling monitoring, technical performance analytics, internal audit. |
| Consent | Marketing communications (email and SMS), optional personalisation features, participation in surveys or research. |
Where ldbplay relies on legitimate interests as a legal basis, we have assessed that those interests are not overridden by the fundamental rights and freedoms of individual Players. Where processing relies on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
ldbplay does not sell, rent, or trade personal data to third parties for commercial purposes. We share personal data only in the circumstances described below, and in each case only to the extent necessary for the stated purpose.
ldbplay engages third-party service providers to assist in delivering platform services. These providers act as Data Processors under binding data processing agreements and are prohibited from using your data for any purpose beyond the specific service they are contracted to provide. Categories of service providers include:
ldbplay may disclose personal data to competent authorities, regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law, valid legal process, or our licensing obligations. This includes disclosures related to AML/CFT investigations, fraud inquiries, or judicial proceedings. ldbplay will notify the affected Player of such disclosures where permitted by law to do so.
In the event of a merger, acquisition, asset sale, or other corporate restructuring involving ldbplay, personal data held by ldbplay may be transferred to the acquiring or successor entity as part of that transaction. ldbplay will notify affected Players of any such transfer via their registered email address and will ensure the receiving entity is bound by privacy obligations no less protective than those in this Policy.
ldbplay operates as an international online gaming platform and, as a result, your personal data may be transferred to and processed in jurisdictions outside of Malaysia. These transfers may include countries where data protection laws differ from those applicable in Malaysia.
Where personal data is transferred to countries that do not offer an equivalent level of data protection to that applicable in ldbplay's licensing jurisdiction, ldbplay ensures that appropriate safeguards are in place. These safeguards include: (a) standard contractual clauses binding the recipient to data protection obligations consistent with those in this Policy; (b) binding corporate rules where transfers occur within ldbplay's corporate group; or (c) reliance on the recipient's certification under a recognised international privacy framework.
By using the ldbplay platform, you acknowledge and consent to your personal data being transferred to and processed in jurisdictions outside of Malaysia as described in this clause. If you have concerns about specific cross-border data transfers, please contact our support team.
ldbplay uses cookies and similar technologies on the Platform to support essential functionality, maintain security, and improve user experience. The categories of cookies we deploy are described below.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential Cookies | Session management, authentication, security token validation, fraud detection. Required for the Platform to function correctly. | No — essential to service delivery |
| Functional Cookies | Remembering user preferences such as language settings, notification preferences, and last-visited game categories. | Yes — via browser settings |
| Analytics Cookies | Collecting aggregated, anonymised data on Platform usage patterns to improve performance and design. No individual player is identified in analytics reporting. | Yes — via cookie settings |
| Security Cookies | Detecting unusual login attempts, device fingerprinting for multi-account detection, and CSRF protection tokens. | No — required for account security |
ldbplay does not use advertising cookies, tracking pixels for third-party ad networks, or any technology designed to profile users for the purposes of targeted advertising outside of the Platform. Most browsers allow you to manage cookie preferences through their settings menus. Disabling non-essential cookies may affect certain Platform features but will not prevent you from accessing core gaming services.
ldbplay retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law or our licensing obligations. The following retention periods apply as a general guide:
Upon expiry of the applicable retention period, personal data is securely deleted, anonymised, or rendered permanently inaccessible in accordance with ldbplay's data disposal procedures.
Subject to applicable law and certain legal exceptions, Players have the following rights with respect to their personal data held by ldbplay:
You have the right to request a copy of the personal data ldbplay holds about you. We will respond to verified access requests within thirty (30) calendar days and will provide the data in a structured, commonly used format.
If any personal data ldbplay holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. Minor corrections (such as updating your phone number or email address) can be made directly via your account settings. Changes to identity documents or date of birth require submission of supporting documentation for verification.
You may request the deletion of your personal data where: (a) the data is no longer necessary for the purpose for which it was collected; (b) you have withdrawn consent and no other legal basis applies; (c) you have objected to processing based on legitimate interests and ldbplay has no overriding compelling grounds; or (d) the processing was unlawful. This right is subject to ldbplay's legal obligations to retain certain data under AML, KYC, and financial record-keeping requirements.
You may request that ldbplay restrict the processing of your data in certain circumstances, including while the accuracy of the data is being contested, or where you have objected to processing and ldbplay is assessing whether legitimate grounds override your objection.
Where processing is based on consent or contractual necessity, you may request a machine-readable copy of the personal data you have provided to ldbplay, for the purposes of transferring it to another service provider.
You have the right to object to the processing of your personal data where ldbplay relies on legitimate interests as its legal basis, and where you believe your individual rights and freedoms override those interests. You may also object at any time to the processing of your data for direct marketing purposes, with immediate effect.
To exercise any of the rights described above, contact ldbplay's support team via live chat on the Platform or by email at the address listed in Clause 15. ldbplay will verify your identity before processing any data rights request. We aim to respond to all valid requests within thirty (30) calendar days.
ldbplay implements a comprehensive set of technical and organisational security measures to protect personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These measures include but are not limited to:
While ldbplay takes all reasonable steps to protect your personal data, no method of electronic transmission or digital storage is entirely risk-free. Players are encouraged to contribute to their own account security by using a strong, unique password and enabling two-factor authentication where available.
ldbplay's services are strictly intended for adults aged twenty-one (21) years and above. ldbplay does not knowingly collect personal data from individuals under the age of 21. If ldbplay discovers that an account has been registered by or that personal data has been collected from a person under 21, that account will be immediately closed, all associated data will be deleted to the extent permitted by law, and any funds held in the account will be dealt with in accordance with applicable regulations.
Adults with minors in their household are strongly encouraged to employ parental control software and to keep their ldbplay account credentials secure and inaccessible to minors. If you have reason to believe a minor has accessed or registered on ldbplay using your or another person's credentials, please contact our support team immediately so that appropriate action can be taken.
ldbplay reserves the right to revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements, or Platform features. When material changes are made to this Policy, ldbplay will notify registered Players via a prominent notice on the Platform homepage and, where the changes are significant, via email to the Player's registered address.
The effective date of the current version of this Policy is displayed at the top of this page. Players are encouraged to review this Policy periodically. Continued use of the Platform following the publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not agree with any change to this Policy, you must cease using the Platform and may request account closure as described in our Terms and Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy, the personal data ldbplay holds about you, or the exercise of your data rights, you may contact us through the following channels:
When contacting us regarding a data rights request, please include your registered username and a description of the specific right you wish to exercise. ldbplay will verify your identity before processing the request to ensure your data is protected from unauthorised access by third parties.
For responsible gambling enquiries, self-exclusion requests, or deposit limit changes, please visit our Responsible Gambling page or contact our support team via live chat.
Questions about how we handle your data? Our support team is available around the clock. Visit our homepage to explore the full ldbplay experience — built with transparency and player trust at its core.